What is traffic sources

What is traffic sources

Traffic Source

A traffic source is an origin by which users can find your website. Traffic sources can help you understand the sources that are attracting most or least users to your web page and give you a layout of the traffic flow to your website. But perhaps to understand the meaning of a traffic source, it is better to define the word traffic first. 

What Is the Definition of Traffic?

We are all familiar with the word traffic. You probably think of it as the number of vehicles that are moving on a highway. But what does the word traffic mean for web developers? Traffic is known as the number of users that usually visit your web page. Traffic numbers can give you an idea about your targeted audience and their needs. Analyzing your web page’s traffic can tell you a lot of information about the content provided to your users on your website and whether it satisfies your users’ needs. 

traffic source

What Is the Difference Between Organic vs Paid Traffic?

There are several types of traffic, but first, you should learn about the difference between organic vs paid traffic. Money is the most significant difference between organic and paid traffic. Organic traffic includes those users who visit your website from unpaid sources. The number of users who visit your website by typing a query into the Google search engine will define your organic traffic. These unpaid sources are mostly the results of organic searches. Organic searches are unpaid searches that are not affected by advertisements. On the other hand, paid traffic is mostly controlled by advertisements. Advertising companies pay money for the number of users they can attract to your web page through their ad. But perhaps to better understand the difference between organic and paid traffic you should learn a little more about the difference between organic search results and paid ads. 

Organic Search Results vs Paid Ads

Organic search results include most of the content that usually appears on a web page and they are mostly located after the paid ads on a web page. On the other hand, paid ads occupy a very small portion of the page and they mostly appear on the top (sometimes at the bottom) of the page. SEO strategies are those that improve organic search results by making the keywords related to the content of the web page, the mobile-friendliness of the web page, using enough internal and external links, etc. PPC strategies are those that improve social media traffic, display traffic, and so on.

Why Is Organic Traffic Important?

Organic Traffic Demonstrates Targeted Users

Since organic traffic is the result of the traffic that is generated by users that search a query in a search engine with a specific intent, it shows the number of users who share the same goal and intent as your web page. It is more likely to attract a potential customer in organic search compared to other types of traffic. 

Organic Traffic is Free

Organic traffic has a significant role in SEO since ranking high in organic search can attract more users to your website without any cost. Unlike paid traffic which can be very expensive, organic traffic can serve you in many ways without costing you a penny. Every time a user visits your website as the result of typing a query into Google’s search engine, it will have a positive effect on your organic traffic. 

definition of traffic

It Helps You Understand Your Customers Better

Driving more organic traffic to your website will gradually attract more attention to your web page as higher organic traffic from SEO strategies will guarantee that more users are going to visit your website. Moreover, learning more about organic search would help you better understand the needs of your users who are also your potential customers. Subsequently, you can learn about the keywords that will attract more potential customers. 

Working on Your Organic Traffic Has a Long-Term Effect 

Additionally, working on your website’s organic traffic will have a long effect on your business. This long-lasting effect is difficult when you invest in your paid traffic. Once you use SEO to improve your website visibility, the effect will linger for a longer period of time. Such a long-lasting effect will help you to save even more money. 

Attracting more Engaged Customers and Improving Your Credibility

By ranking higher in organic search, you can also attract more engaged visitors whose needs are very close to your products or the content that your website provides. It will also enhance the trustworthiness of your website which is a very important factor.

Why Is Paid Traffic Important?

Results Are Instant and Easier to Track Down

Unlike organic traffic, paid traffic can be beneficial more quickly in a short-term period. For SEO or content marketing, Google usually takes a lot of time to evaluate your page and rank it. Also, you need to wait for a while if you want to increase your traffic. SEO strategies boost organic search results and usually take time, but by launching paid ad campaigns on your web page you can see the benefits as soon as you apply the strategies. This is because PPC marketing strategies can be tracked and measured very easily by every click. On the other hand, it is difficult to determine whether organic search results lead to more reads or not. Subsequently, they are more difficult to track down.

Retargeting or Remarketing Ads

PPC marketing for paid traffic gives you the opportunity to retarget a user who has already visited your web page. The result is remarketing. Remarketing provides you the chance to target the users that previously have shown interest in your product or service. Those users are more likely to become your potential customers.

Paid Traffic Is Simpler

Running a paid traffic campaign can be easier with fewer people involved. This is because you can very easily track and monitor every click from this type of traffic.

Paid Ads Are Predictable

The budget for paid ads can easily be determined ahead of time. This predictability gives you a lot of options to evaluate and choose from them.

What Is Direct Traffic?

There is also another type of traffic known as direct traffic that is defined according to the way that users find your website in a query. Direct traffic includes the users that access your site by using your domain or website address directly. For example, a user visits your website by typing your website address in a browser for a query. 

Other Types of Traffic

There are several other types of traffic. The most significant one is referral traffic. 

Referral Traffic

Referral Traffic includes the users that access your website by clicking on a link or searching another website that refers to your site by a link. 

Social Media Traffic

Social media networks such as Facebook, Twitter, LinkedIn, etc. attract traffic to your website. Such traffic is social media traffic. 

Display Traffic

By advertising on Google ads, you can display your ads on other web pages. The number of visits that you gain from users by clicking on your ads is count for display traffic. Display traffic comes from paid ads on other websites.

Email Traffic

You can gain email traffic by using email marketing software and emailing your subscribers. You generate email traffic whenever someone clicks on your emails. 

organic vs paid traffic

What Is the Best Strategy?

Strategies that can improve organic and paid strategies are different. SEO includes strategies to boost organic traffic while PPC strategies improve paid traffic. Since paid traffic is simpler and quicker than organic traffic, web developers can first focus on boosting paid traffic in order to enhance their organic traffic in the longer term. However, it is also possible to combine both strategies that are needed to boost both organic and paid traffic. 

Difference Between SEO and PPC

As it was mentioned before, the most important difference between organic and paid traffic is the cost and money. This is the same for the strategies that boost these two types of traffic. Since SEO strategies focus on organic search, they are free of charge. However, PPC strategies cost you money because they are related to paid traffic. Since SEO strategies work in the longer term, it will take more time to improve organic traffic compared to paid traffic. Also, results of organic search usually contain a wider range of content (compared to paid ads) that is provided by an organic search.

Web Traffic Sources Metric

Understand which traffic sources are driving visitors to your website.

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Digital Marketing KPI Example - Web Traffic Sources Metric

Web Traffic Sources Definition

The Web Traffic Sources metric measures which traffic sources are driving visitors to your website and provides a comparison of each of those sources. The three main traffic sources are direct, referral, and search, although your website may also have traffic from campaigns such as banner ads or paid search. In addition to measuring the number of visitors from each traffic source, consider analyzing the number of goal completions from each source.

Each traffic source can be analyzed to provide more granular information about your web traffic. Search traffic, for instance, can be analyzed according to the landing page and associated keyword rankings; referral traffic can be broken down into categories such as social referrals, blog mentions, or service listings. As well, each source is an indicator of the health of your website. For instance, a high volume of referral traffic shows that your brand or website is being talked about frequently by 3rd party websites or on social media sites. Add the Web Traffic Sources metric to your SEO performance dashboard for a deeper dive into your marketing efforts.

Key Terms

Direct traffic: Visitors that visit your site by typing your URL into their browser or through an undefined channel.

Referral traffic: Visitors that visit your site by clicking on a URL on another website.

Organic Search traffic: Visitors that discover your website by entering searching a keyword in a search engine (Google, Bing, Yahoo) and that click on your listing.

Campaign traffic: Visitors that visit your website through a dedicated campaign or click on a link with certain tracking parameters.

Web Traffic Success Indicators

Marketing Sherpa

Organic search is the top source for generating website traffic. But volume alone does not offer much value. In many cases, the quality of both leads and website traffic generates revenue and returns.

An increase in volume from any traffic source while maintaining consistent traffic from other channels.

A high or improving goal conversion rate related to any traffic source.

Web Traffic Sources Challenges

The biggest challenge with social network traffic, in particular, is that it's difficult to track down the original source of a message. Inbound links from social networks that send you visitors may appear in comment threads or transient conversations that you can’t link back to and examine because they’ve expired.

Web Traffic Sources Best Practices

There is no one best traffic source because it depends on the nature of your website. Here is some expert advice to keep in mind:


It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.

Justin Bridegan from Marketing Sherpa

To increase website traffic, marketers should review their website analytics for search words and phrases you may not have even known your audience was looking for. These long-tail keywords will give you some insight into possible new content development topics to improve your SEO.

Produce content that targets topics, not keywords. Build your website with your audience in mind. A good long-term strategy is to explore other possible content resources such as blogs, clients, and vendors.

How to Monitor Web Traffic Sources in Real-time

Once you have established metrics for measuring web traffic by source, you’ll want to establish processes to monitor this and other marketing KPIs. Dashboards can be critical in this regard.

Learn more about how to track your Web Traffic Sources or other digital marketing metrics using a Digital Marketing Dashboard.

Best Traffic Sources for Affiliate Marketing

What is a Traffic Source?

It depends on whether you’re a Webmaster or a Media Buyer.

In case you’re a webmaster, a traffic source is defined as the platform through which users have found your website.

Each visit or session to your website has a certain origin which can be traced.

What if you happen to be a Media Buyer?

A traffic source is the place or platform where you can purchase traffic.

By understanding what website traffic sources are and which traffic sources are yielding the most profits, you’ll be able to shape and change your SEO, SMO, SEM and overall monetization strategy.

What Aspects Should I Worry About Before Picking a Traffic Source?

There are numerous aspects to consider when you’re on the verge of picking a traffic source to start playing the affiliate marketing game:

The Cost of the Traffic Source

The Amount of Traffic Available

Restrictions, Regulations and Rules

The Overall Quality of the Traffic Source

The Targeting Options Available

The Niche or Audience

Let’s check each aspect one by one, shall we?

1. The Cost of the Traffic Source

Each traffic source has a certain cost, depending on the type of traffic it has, the number of GEOs you can monetize in, the quality of traffic provided, etc.

Some web traffic sources can brag about having traffic that converts well while others don’t showcase the same powerful traffic.

Due to incredibly tough competition, some sites may be overpriced at a certain moment, whereas others are cheap and can actually help you make a cash cow.

Learn More: Trail the Unexplored Path – Explore Gold Mines

2. The Amount of Traffic Available

The ability of marketing sources to provide campaigns that can allow you to generate a whole lotta sweet cash isn’t all the same.

On some ad networks, you’ll be lucky to play with Tier 3 GEOs with huge volumes and fewer costs.

On other networks, you’ll only be able to make some cash with the most expensive GEOs, since the traffic quality is also related to the price you pay for your visits.

The amount of traffic is different from ad network to ad network and also from vertical to vertical.


There are a whole lotta networks that may have a lot of traffic available.

Even so, the quality of said traffic is really low!

Based on the offer you’re promoting, you must decide where to buy traffic and which volumes you’re interested in.

3. Restrictions, Regulations and Rules

In some traffic sources for websites, there are tough restrictions you should watch out for.

These generally have to do with misleading banners, used to attract customers but which don’t respect the guidelines and regulations you can find on every single traffic source.

You should always read the restrictions of each traffic source carefully.


Because you may get banned for playing with fire.


Moreover, mind the content you’re actually able to promote.

Wanna promote adult content on a mainstream ad network?

You may not have the campaigns approved!

4. The Overall Quality of the Traffic Source

There are two things which can impact the overall quality of a traffic source:

the fact that – even though the traffic is not bot traffic – some networks just have lousy traffic quality

the fact that there’s a whole lotta bot traffic

Ever heard of the ultimate plague in affiliate marketing?

It’s called affiliate fraud and it has obvious impacts for internet traffic sources.

Imagine that a traffic source is rumoured to be teeming with fraudulent traffic.

The clicks or visits are generated on a click farm located in Eastern Guizhou and affiliates start getting out, picking the sort of “clean” traffic that’s not gonna make them lose money on fraudulent traffic.

Another case of fraudulent shenanigans?

The owners of shady networks can simulate conversions so as to fake quality.

Why does it work, you ask?

Because this gives the affiliate community the appearance of offer success, which means people become enticed and decide to bet like crazy on that specific fraudulent network.

What should you take from this?

The more real traffic a network has, the more quality traffic it can brag about, and the higher it ranks in the minds and hearts of affiliates.

Yes, it’s a matter of business reputation.

Moreover, it’s also a matter of survival.

Be careful and ALWAYS make sure you’re playing with a credible traffic source that’s been explored by someone you know or that has a clean reputation in the market.

Shady online traffic sources selling El Dorado that seem too good to be true probably are.

Bot traffic is super real:

You check your stats and notice a click coming from Switzerland, a Tier 1 GEO.

That click is coming straight outta Cambodia and it’s as fake as it can be.

Don’t worry, though!

Most legit traffic sources and affiliate platforms have internal fraud control teams whose priority is to analyze traffic and weed out the bad seeds.

5. The Targeting Options Available

Targeting is quite the powerful tool in the industry.

It basically allows you to decide which specific aspects of your campaign should be targeted.

There are targeted traffic sources you can play with, too.

Some traffic sources don’t allow you to target a specific GEO.


Some others will say no when you ask to target a particular browser.

What to do?

Bear the features and limitations of each specific traffic source in mind before diving in.

Since targeting allows you to select a part of the lovely audience and promote your ads just to those few, you should understand that the more traffic sources are available to your affiliate self, the better.

Targeting is huge!

By deciding who should see your ads, you’re basically picking a select pool of users you KNOW will be more prone to give you a cool conversion.

It’s all about the money, am I right?

6. The Niche or Audience

If you’re a Mobidea Academy fan, you know we love writing about the most profitable niches in affiliate marketing!

Why is a niche so important?

Because – by focusing on a niche and learning a whole lot about it – you’ll be able to know a particular affiliate marketing vertical through and through.

This allows you to know everything about the offer types you’re playing with.

This affiliate traffic game is all about info.

Which means what?

Specify yourself and become fully acquainted with the particular vertical you wanna play with.

Some paid traffic sources perform well when you promote offers within the Nutra vertical, whereas others will prove to be the sweepstakes kings.

It all depends.

And that’s why it’s so crucial for you to check everything about a specific traffic source before jumping in.

Another thing:

Let’s say you wanna promote traffic in Thailand, a great GEO for both beginners and more experienced marketers.

You should probably pick a traffic source that specializes on that GEO, right?

You got it!

Now that you know what to LOOK FOR when picking a traffic source, it’s time for you to become fully knowledgeable about the best traffic sources around!

The Best Traffic Sources for Affiliate Marketing

As I’m sure you know, there are myriads of traffic sources out there.

That’s why it’s important that I categorize each one, putting them into separate tiers.

Ready for these awesome traffic sources?

Here’s the full list of the different category types of affiliate marketing Traffic Sources!

Mobile Traffic

Push Notifications

Search Traffic

Social Traffic

Native Ads

PPV Traffic

Mainstream Traffic

URL Shortening Tools

Adult Traffic

1. Mobile Traffic

Wanna buy mobile traffic like a king?

Then it’s your time to shine!

Mobile affiliate marketing isn’t really a trend:

It’s an overwhelming money-fest and a capitalist phenomenon you’ve gotta go for.


It also happens to be the fastest-growing traffic source on this green earth.

Even though some developing countries are still huge fans of feature phones, mobile revenues are going through the roof.

For instance, Facebook’s shares are showcasing a record high value, and this surge in revenue is linked with a consistent dominance in the realm of mobile video advertising.

Google – another tech masterpiece – has had a huge revenue growth.

Thanks to what?


I told you mobile traffic sources were banging!

Google has managed to make nearly 50 billion dollars from mobile in 2017.

So, yeah.

This traffic source isn’t playing around.

On mobile, you can opt for:


Redirects (users land on a specific URL and are instantly redirected to your lander)

Push Notifications


You should be careful, though:

There are lots of web traffic sources which have both mobile and desktop traffic.

Always remember to separate these two types, since they convert differently.

On mobile, you can optimize a whole lotta different aspects such as Operating Systems and Carriers.

It may be tough to make sure that your banner ad is being displayed correctly on all the different smartphones out there.

Even so, the mobile realm is out of this world, and it does allow you to explore cheaper ad spends with high revenues coming your way.

See Also: List of The Best Ad Networks

2. Push Notifications

Push notifications are a new type of ad format that’s been making huge waves for advertisers.

They may have started as a means for mobile users to get instant email notifications on their device, but they have since evolved into a powerful ad format that it’s impossible for affiliates to ignore.

They typically have a higher CTR than other ad formats, with rates approaching 30% for some verticals.

This means you can see great results when using CPC or CPM cost models when buying push traffic.

Push ads aren’t just the next big thing, they’re already a big thing and with more networks adding them to their available formats, the impact of push ads is only set to increase.

As an ad format they have a lot in common with native ads, and this is reflected in the user retention and engagement rates for push traffic.

The opt-in rates show a similar story with an industry average of 20%, making them the ideal format for increasing your subscriber lists.

What’s so special about them?

Well, for one, push traffic only includes genuine users who have opted-in to receive notifications, so you always get high quality traffic.

Plus, the ad is always visibly displayed on the user’s device at eye level, so every ad impression is seen by a real user.

You can customize the ads with titles, descriptions, logos, images and emojis, which makes them perfect for split testing your creatives and grabbing user attention.

And then there’s the reach.

You can target millions of global users in all GEOs, right down to the city level so you will always be able to find enough volume for your campaign.

They can also work in just about any vertical, but you will need a high converting landing page and killer ad copy to make sure your campaign is a success.

How can you make money with push traffic?

Push ads can work well for any vertical but they tend to excel in sweepstakes, coupons & vouchers, mobile content, nutra and finance offers.

Create engaging ad copy and test multiple variations of your creatives, choose your GEO’s and frequency cap and pick the winning campaigns.

Is there anything to watch out for?

Users that have been shown less notifications are generally more likely to convert for your offer.

So the quality of the traffic relies on the age of the user and how many notifications they have already be shown on their device.

You may find the cheapest traffic to be at the opposite end of the spectrum, so monitor your data and optimize your campaigns to make sure you maintain a positive ROI.

Want to know where to buy push traffic?

The great thing about push ads is there easy to set up and buy, if you know where to look.

Check out the platforms below that will turn you into a push ads ninja, even if you have no knowledge of the ad format to start with:

Propeller Ads (Propeller Ads bonus coupon)

RichAds (RichAds bonus coupon)

AdMaven (AdMaven bonus coupon)

MGID (MGID bonus coupon)

EvaDav (EvaDav bonus coupon)

Adcash (Adcash bonus coupon)

Zeropark (Zeropark bonus coupon)

Adsterra (Adsterra bonus coupon)

Push.House (Push House bonus coupon)

Clickadu (Clickadu bonus coupon)

Galaksion (Galaksion bonus coupon)

BidVertiser (BidVertiser bonus coupon)


MyBid (MyBid bonus coupon)


TrafficStars (TrafficStars bonus coupon)




Mobidea Push

Read more: Check more details on the best push notification ad networks

Wanna work with a platform that will give you access to over 20+ push traffic suppliers to kick start your campaigns?

Check out Mobidea Push to manage your push campaigns from a single dashboard with built in bot traffic detection.

You’ll be able to launch your campaign in less than 5 minutes and it comes with advanced campaign optimization that you can use with any offer.

3. Search Traffic

What is Search Traffic?

There are two types of search traffic:

Organic Traffic

Paid Ads or PPC

Organic traffic is unpaid traffic that comes from search engines.

Paid ads has to do with Google Adwords, which is an advertising service created for businesses which want to display advertisements on Google.


Organic traffic is the best thing of all time.

If you get someone to actually visit your website or ad who’s coming from Google’s organic search listing, the chances of conversion are 7 times higher than if you’d gotten someone coming straight from a paid ad.

Why do paid ads fail when compared to juicy organic traffic?

Because Google has been around for decades and people aren’t stupid:

They’re intelligent enough to realize that you can’t pay to be featured organically.

This means users (or potential customers) immediately respond to organic as “proven”, “officially commendable” ads.

It’s like a digital seal of quality.

When your product happens to be sitting atop of the SERPs for a specific keyword, that basically means Google is tapping you on the back and saying:

“Your product is the bomb!”

Google is simply the most visited website on earth.

It lets you perform keyword targeting, catching search queries like a hawk feasting on mice!

This means you can go super specific, allowing the right users to check your ads.

On Adwords, your Cost per Click (CPC) is determined bearing the keyword you’re bidding for in mind + the relevance of your website and of your ad to that specific keyword.

Google Adwords is user-friendly, and provides the tools you’ll need to be able to monetize to the max with remarkably effective campaigns.

Summing up, getting organically ranked for your chosen keyword is definitely gonna allow you to use the most famous, best-converting, and consistently profitable traffic source around – Google.

Are there other online traffic sources for search traffic?


You can promote on Bing, Baidu, Gigablast, DuckDuckGo, Yandex, Yahoo, etc.

The problem?

Since Google controls about 65 percent of search, this also means Google offers you more chances for you to monetize traffic like the best of them.

There’s power in numbers, right?

4. Social Traffic

Social media ads are awesome ways for you to monetize.

Traffic sources such as Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram are packing some serious revenue and you don’t wanna miss out.

Related Content: The 5 Best Alternatives to Facebook Ads

When it comes to social traffic, targeting is king!

You can target based on interests, location, demographics, age, etc.

Let’s say you create a Facebook Ads campaign targeting Spaniards living in Canada who are aged between 27-56, and have “Bullfighting”, “Chess” and “Car Tuning” listed as interests.

Facebook has an amazing algorithm that’s sure to only show your campaign to those highly-specific users.

Impressive, right?

You can check data in amazing detail, getting to know how many of your users are “Outward Bound”, how many consider themselves to be “Country Enthusiasts” and so on.

facebook insights

Source: Facebook Audience Insights

Facebook provides a huge amount of data on your reports.

Facebook Audience Insights helps you perform your primary research.

Then, what?

Optimize based on the data you get on your report.

Moreover, if you manage to insert the Facebook pixel on your offer or lander, go for it.

Summing up, social ads ensure you can efficiently segment and target to make sure your ads are seen by the EXACT kind of users/customers you want them to be seen by.

Moreover, since Facebook and other social media platforms have billions of users, scaling up on social media advertising is easy stuff!

5. Native Ads

Native ads are an ad format designed to resemble the feel and look of the specific context in which they’re displayed.

It’s all about lack of intrusiveness and makes you think about a chameleon doing its thing.

As the primary concern of any publisher happens to be user retention, and since Native Ads blend in and are less prone to be hated and vilified by users, it’s only natural that this traffic source is proving its worth in affiliate marketing.

In fact, according to Business Insider, Native Ads will be responsible for 74% of ALL ad revenue by the year 2021.

That’s right!

For publishers, native ads also happen to represent a retention rate that’s way higher than banners.

How high?

Three times as high.

Yes, indeed!

For advertisers, native ads represent a cool engagement increase of approximately 60%.

The trick in Native Advertising?

Getting dirt-cheap CPCs and making sure to compete for site placements.

What’s the problem, then?

In Native Ads, the rules are stricter, especially as far as Banner + Prelander + Offer is concerned.

Avoid misleading banners or you’ll be caught in Native Ad lava!

Learn More: Native Mobile Advertising: A Treasure Trove of Potential Revenue

Really interested in exploring Native Ads?

Don’t know anything about it and want a reliable platform that’s specialized in native advertising?

Check these four awesome platforms you can explore to the max:

MGID (25% Exclusive Bonus)

RichAds (10% bonus)





Want to be able to play in one of the most popular native advertising traffic sources?

Then check our MGID Review and dive into a newbie-friendly platform where having your own Account Manager can really help you monetize like crazy.

6. PPV Traffic

Wanna be a pay-per-view affiliate?

Then what the heck is PPV traffic?

PPV traffic stands for Pay-Per-View traffic and this basically means that you pay an advertising network every single time your ad or website is shown to a given user.

This traffic source is also known as CPV (Cost-Per-View.)

These traffic networks manage to install toolbars on a user’s computer and are not to be confused with PPC traffic sources.

Why do these networks install toolbars on a user’s computer?

So that the network can effectively earn money by advertising pop-ups on those computer screens.

It’s toolbar traffic mania!


The advertiser bids on a certain site and when users reach that site, they’re welcomed by an annoying yet profitable ad.

There’s also the possibility of keyword targeting.

Imagine you’re on a gaming website.

You write “Candy Crush.”

A pop-up appears, just because a shrewd advertiser put money on that set of words.

When users type in that specific keyword, the ad will appear and the money will enter the pockets of the PPV network.

Does Candy Crush get something from this?


That’s genius!

Only the PPV traffic sources are gonna be laughing all the way to the bank.

Awful things about PPV advertising networks:

Margins are not what they used to be. You can thank intense competition for that

The quality of traffic is not up to par

The minimum deposit required is huge, as you’ve been able to see

There aren’t a lot of PPV traffic sources. Reduced choice = a market that’s kind of a cartel

Great stuff about PPV traffic networks:

Cheaper targeting. You can bid on URL targets like a master

Simple landing pages that even a bozo can understand

Restrictions are seldom and the guidelines are a bit more relaxed

7. Mainstream Traffic

Mainstream traffic is all the traffic which can be seen by the general population.

These are PG-13 ads that nobody’s gonna be offended by.

little kid

Therefore, it corresponds to about a trillion offers you can work with.

There are many awesome mainstream traffic verticals you can go for such as Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.

Great mainstream platforms for you to play with?

Read our list of the best ad networks.

8. URL Shortening Tools

I bet you don’t believe me but it’s true.

URL shortening is a famous technique you can find online.

Basically, it allows a URL to be made much shorter, still becoming able to direct users to the page they wanna go for.

You’ve probably heard of Bit.ly, or Google URL Shortener.

However, there’s a somewhat peculiar but still profitable platform which monetizes shortened URLs with panache, which is Adf.ly.

By using the shortened URL, publishers get to make cash based on the users who happen to visit the link.

As soon as users open the link, they’re treated to 5 seconds of an ad.

Then, they’re allowed to actually skip that ad and move onto the shortened URL.

This’s known as Interstitial Advertising.

I bet you don’t feel satisfied and wanna know more about URL shortening monetization, right?

9. Adult Traffic

Ever heard about adult?

Those famous websites visited by hopeful young lads on the cusp of manhood?

They’re making a lotta people very rich.

In fact, according to Huffington Post, adult websites get more monthly traffic than Amazon, Twitter and Netflix combined.

Moreover, something like 30% of all data that’s transferred online is related to adult!

That’s right!

The adult niche is amazingly profitable.


And a great advantage of promoting on adult sites is that the restrictions are less harmful to your affiliate needs.

Now you’re thinking:

“But adult is super competitive because everybody’s playing with adult! The big sharks make it impossible for us newbie affiliates to walk in and eat a piece of the pie!”

No worries?


Because the volume of traffic is INSANE.

What are the best traffic sources for adult traffic?

One of the most legendary adult ad networks is ExoClick.

Don’t know much about ExoClick?

Read our ExoClick Review!

It’s also worth checking our list of the best adult ad networks.

How to Start Promoting Ads on Traffic Sources?

Select only ONE traffic source for starters.

Make sure to go for an ad network with credibility in the market.

Remember to insert some cash into the ad network.

It’s crucial that you both get your money and pay up when needed.

This will be HUGE when the time to scale up comes around.

Wanna invest less than my recommended 200 bucks?

That’s pure nonsense!



Because you won’t have enough money to run a decent campaign.

This means you won’t be able to collect enough data that could actually help you perform strategic changes during the optimization process.

Then what?

You know how you need to fit in when in high school and form a clique so you can get adolescent news, and have humans to hang out with?

Make sure you create a bond with your Account Manager.

That person is like your entire group of acne-filled friends.

This is the person who knows the ebb and flow of traffic through and through and can definitely provide commentary, actionable advice, and also guide you when you need it the most.


There are a bunch of awesome internet traffic sources which can effectively help you promote ads and monetize like there’s no tomorrow.

Even so, just because there are a lot of desserts available in a downtown restaurant, that doesn’t mean you have to eat 10 different desserts like an obese maniac who’s seemingly okay with precocious diabetes.

What to do?

Keep reading about the best traffic sources, start checking Mobidea Academy’s updated list of adult ad networks, and then play the game with intelligence, ability to analyze, and some appreciation for risk-taking. MORE